Dialogues between audience research and production: The history of testing television drama for the Danish Broadcasting Corporation (DR)

Eva Novrup Redvall

doi:10.1177/1749602017730262

Dialogues between audience research and production: The history of testing television drama for the Danish Broadcasting Corporation (DR)

Eva Novrup Redvall

Department of Communication

2 Citations (Scopus)

90 Downloads (Pure)

Abstract

This article offers a historical analysis of the audience testing of television drama from The Danish Broadcasting Corporation (DR) by the in-house DR Media Research Department from the mid-1990s until 2016. The article investigates how the methods for testing have changed from more traditional focus groups and surveys to include biometric methods (e.g. skin conductance) to measure audience arousal. While audience testing is often primarily viewed as a quality measurement tool for executives, the article argues that testing can also be a dialogue-based tool offering creative practitioners the opportunity to learn more about their series and their audiences.

Original language	English
Journal	Critical Studies in Television
Volume	12
Issue number	4
Pages (from-to)	346-361
Number of pages	16
ISSN	1749-6020
DOIs	https://doi.org/10.1177/1749602017730262
Publication status	Published - 1 Dec 2017

Keywords

Faculty of Humanities
Audience testing
Danish television drama
Danish Broadcasting Corporation (DR)
DR Media Research
DR Fiction

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10.1177/1749602017730262

CST12ISSUE4redvallFINAL 150817Accepted author manuscript, 208 KB

Cite this

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Dialogues between audience research and production: The history of testing television drama for the Danish Broadcasting Corporation (DR)

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