Dialogues between audience research and production: The history of testing television drama for the Danish Broadcasting Corporation (DR)

Eva Novrup Redvall

doi:10.1177/1749602017730262

Dialogues between audience research and production: The history of testing television drama for the Danish Broadcasting Corporation (DR)

Eva Novrup Redvall

Institut for Kommunikation

2 Citationer (Scopus)

90 Downloads (Pure)

Abstract

This article offers a historical analysis of the audience testing of television drama from The Danish Broadcasting Corporation (DR) by the in-house DR Media Research Department from the mid-1990s until 2016. The article investigates how the methods for testing have changed from more traditional focus groups and surveys to include biometric methods (e.g. skin conductance) to measure audience arousal. While audience testing is often primarily viewed as a quality measurement tool for executives, the article argues that testing can also be a dialogue-based tool offering creative practitioners the opportunity to learn more about their series and their audiences.

Originalsprog	Engelsk
Tidsskrift	Critical Studies in Television
Vol/bind	12
Udgave nummer	4
Sider (fra-til)	346-361
Antal sider	16
ISSN	1749-6020
DOI	https://doi.org/10.1177/1749602017730262
Status	Udgivet - 1 dec. 2017

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Det Humanistiske Fakultet

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10.1177/1749602017730262

CST12ISSUE4redvallFINAL 150817Accepteret manuskript, 208 KB

Citationsformater

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AB - This article offers a historical analysis of the audience testing of television drama from The Danish Broadcasting Corporation (DR) by the in-house DR Media Research Department from the mid-1990s until 2016. The article investigates how the methods for testing have changed from more traditional focus groups and surveys to include biometric methods (e.g. skin conductance) to measure audience arousal. While audience testing is often primarily viewed as a quality measurement tool for executives, the article argues that testing can also be a dialogue-based tool offering creative practitioners the opportunity to learn more about their series and their audiences.

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KW - Audience testing

KW - Danish television drama

KW - Danish Broadcasting Corporation (DR)

KW - DR Media Research

KW - DR Fiction

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Dialogues between audience research and production: The history of testing television drama for the Danish Broadcasting Corporation (DR)

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