Cross-media communication in context: A multi-method approach

Abstract

In this article, we suggest and discuss a qualitative, multi-methods approach to data collected on smartphones as a way of uncovering a user-centred perspective on cross-media communication. As an individualised multimedia device, the smartphone represents a relevant starting point for studying individual users’ cross-media practices. Moreover, the technological affordances of the smartphone, including built-in sensors and GPS tracker as well as features for capturing photo, audio and video material, enable the collection of a wide range of data. These properties have mainly been approached from a quantitative point of view focusing on automatically logged use data as an alternative to, for instance, survey data. Complementing this evidence, we argue that a qualitative, multiple-method approach to data collected on smartphones provides crucial insight into the contexts and everyday practices of cross-media communication.
Original languageEnglish
JournalMedieKultur: Journal of media and communication research
Volume32
Issue number60
Pages (from-to)70-86
Number of pages17
ISSN1901-9726
DOIs
Publication statusPublished - 2016

Keywords

  • Faculty of Humanities
  • cross-media communication
  • mixed-methods
  • mobile communication
  • everyday life

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