Consumer-oriented innovation in the food and personal care products sectors: Understanding consumers and using their insights in the innovation process

K. G. Grunert*, B. B. Jensen, A. M. Sonne, K. Brunsø, J. Scholderer, D. V. Byrne, L. Holm, C. Clausen, A. Friis, G. Hyldig, N. H. Kristensen, C. Lettl

*Corresponding author for this work
    4 Citations (Scopus)

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    Social Sciences

    Economics, Econometrics and Finance