Consumer-oriented innovation in the food and personal care products sectors: Understanding consumers and using their insights in the innovation process

K. G. Grunert; B. B. Jensen; A. M. Sonne; K. Brunsø; J. Scholderer; D. V. Byrne; L. Holm; C. Clausen; A. Friis; G. Hyldig; N. H. Kristensen; C. Lettl

doi:10.1533/9781845699970.1.3

Consumer-oriented innovation in the food and personal care products sectors: Understanding consumers and using their insights in the innovation process

K. G. Grunert^*, B. B. Jensen, A. M. Sonne, K. Brunsø, J. Scholderer, D. V. Byrne, L. Holm, C. Clausen, A. Friis, G. Hyldig, N. H. Kristensen, C. Lettl

^*Corresponding author for this work

4 Citations (Scopus)

Abstract

In this chapter, we clarify the concept of consumer-oriented innovation in the food and personal products sectors and define it as a process towards the development of a new product or service in which an integrated analysis and understanding of consumers' wants, needs and preference formation play a key role. We then outline relevant streams of research that may promote the implementation of consumer-oriented innovation in these sectors. We first review research on understanding consumers, notably on quality perception, associated methods, and their application in innovation processes. We then review research on innovation management, emphasizing the use of consumer insight information in innovation processes. We conclude that a better integration of consumer research and research on innovation management would benefit the innovation process.

Original language	English
Title of host publication	Consumer-Driven Innovation in Food and Personal Care Products
Number of pages	22
Place of Publication	Cambridge
Publisher	Elsevier
Publication date	2010
Pages	3-24
ISBN (Print)	9781845695675
DOIs	https://doi.org/10.1533/9781845699970.1.3
Publication status	Published - 2010

Keywords

Consumer research methods
Market orientation
Quality perception
User-driven innovation

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10.1533/9781845699970.1.3

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Grunert, K. G., Jensen, B. B., Sonne, A. M., Brunsø, K., Scholderer, J., Byrne, D. V., Holm, L., Clausen, C., Friis, A., Hyldig, G., Kristensen, N. H., & Lettl, C. (2010). Consumer-oriented innovation in the food and personal care products sectors: Understanding consumers and using their insights in the innovation process. In Consumer-Driven Innovation in Food and Personal Care Products (pp. 3-24). Elsevier. https://doi.org/10.1533/9781845699970.1.3

Consumer-oriented innovation in the food and personal care products sectors: Understanding consumers and using their insights in the innovation process. / Grunert, K. G.; Jensen, B. B.; Sonne, A. M. et al.
Consumer-Driven Innovation in Food and Personal Care Products. Cambridge: Elsevier, 2010. p. 3-24.

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review

Grunert, KG, Jensen, BB, Sonne, AM, Brunsø, K, Scholderer, J, Byrne, DV, Holm, L, Clausen, C, Friis, A, Hyldig, G, Kristensen, NH & Lettl, C 2010, Consumer-oriented innovation in the food and personal care products sectors: Understanding consumers and using their insights in the innovation process. in Consumer-Driven Innovation in Food and Personal Care Products. Elsevier, Cambridge, pp. 3-24. https://doi.org/10.1533/9781845699970.1.3

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Consumer-oriented innovation in the food and personal care products sectors: Understanding consumers and using their insights in the innovation process

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Keywords

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