Comparison of two different strategies for investigating individual differences among consumers in choice experiments. A case study based on preferences for iced coffee in Norway

D. Asioli, V. L. Almli, Tormod Næs

12 Citations (Scopus)
Original languageEnglish
JournalFood Quality and Preference
Volume54
Pages (from-to)79-89
Number of pages11
ISSN0950-3293
DOIs
Publication statusPublished - 1 Dec 2016

Keywords

  • Consumer attributes
  • Choice experiment
  • Method comparison
  • Mixed Logit Model
  • Iced coffee

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