Comparison of rating-based and choice-based conjoint analysis models. A case study based on preferences for iced coffee in Norway

D. Asioli, Tormod Næs, A. Øvrum, V. L. Almli

30 Citations (Scopus)
Original languageEnglish
JournalFood Quality and Preference
Volume48
Issue numberPart A
Pages (from-to)174-184
Number of pages11
ISSN0950-3293
DOIs
Publication statusPublished - 1 Mar 2016

Keywords

  • Conjoint
  • Rating task
  • Choice task
  • Method comparison
  • Consumer
  • Iced coffee
  • Norway

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