Promotion of novel plant-based dishes among older consumers using the ‘dish of the day’ as a nudging strategy in 4 EU countries

Xiao Zhou, Federico J. A. Perez-Cueto^*, Quenia dos Santos, Wender L. P. Bredie, Margarita Brugarolas Molla-Bauza, Vanessa Mello Rodrigues, Tine Buch-Andersen, Katherine M. Appleton, Ann Hemingway, Agnès Giboreau, Laure Saulais, Erminio Monteleone, Caterina Dinnella, Heather Hartwell