Trusting, complex, quality conscious or unprotected? constructing the food consumer in different European national contexts

Bente Halkier, Lotte Holm, Mafalda Domingues, Paolo Magaudda, Annemette Nielsen, Laura Terragni

    31 Citations (Scopus)

    Abstract

    In the new European food policy following the BSE crisis, the consumer is called upon to take an active and responsible role. But in the political and organizational restructuring processes following the European Union policy, diverse constructions of the food consumer can be identified in different national contexts. The article analyses the discursive framings of the food consumer in four national settings: Norway, Denmark and Portugal, based on interview data from a comparative research project, TRUSTINFOOD.
    Original languageEnglish
    JournalJournal of Consumer Culture
    Volume7
    Issue number3
    Pages (from-to)379-402
    Number of pages24
    ISSN1469-5405
    DOIs
    Publication statusPublished - 2007

    Keywords

    • Former LIFE faculty
    • Europe
    • food policy
    • consumer culture
    • food safety
    • governance
    • nutrition

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