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The emergence of diverse organic consumers: who are they and how do they shape demand?
Thomas Bøker Lund
,
Laura Mørch Andersen
,
Katherine Jensen
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Business & Economics
Denmark
20%
Distribution Strategy
25%
Food
15%
Household
25%
Marketing
18%
Marketing Strategy
16%
Organic Food
100%
Purchase
12%
Qualitative Data
19%
Shopping Behavior
22%