Promotion of novel plant-based dishes among older consumers using the ‘dish of the day’ as a nudging strategy in 4 EU countries

Xiao Zhou, Federico J. A. Perez-Cueto*, Quenia dos Santos, Wender L. P. Bredie, Margarita Brugarolas Molla-Bauza, Vanessa Mello Rodrigues, Tine Buch-Andersen, Katherine M. Appleton, Ann Hemingway, Agnès Giboreau, Laure Saulais, Erminio Monteleone, Caterina Dinnella, Heather Hartwell

*Corresponding author for this work
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