Multisensory Flavor Priming

Garmt Bernard Dijksterhuis

doi:10.1016/b978-0-08-100350-3.00007-9

Multisensory Flavor Priming

Garmt Bernard Dijksterhuis^*

^*Corresponding author for this work

5 Citations (Scopus)

Abstract

Flavor is multisensory; several interacting sensory systems-taste, smell, and mouthfeel-together comprise "flavor," making it a cognitively constructed percept rather than a bottom-up sensory one. In this chapter, some of the complications this entails for flavor priming are introduced, along with a taxonomy of different priming situations. In food-related applications of flavor, both bottom-up (sensory) as well as top-down (expectations) processes are at play. Most of the complex interactions that this leads to take place outside the awareness of the perceiving subject. A model is presented where many, past and current, aspects (sensory, surroundings, social, somatic, sentimental) of a (flavor) perception, together result in the perception of a flavor, its liking. or its choice. This model borrows on ideas from priming, situated/embodied cognition, and (food-related) perception.

Original language	English
Title of host publication	Multisensory Flavor Perception : From Fundamental Neuroscience Through to the Marketplace
Editors	Betina Piqueras-Fiszman, Charles Spence
Number of pages	21
Publisher	Woodhead Publishing
Publication date	2016
Pages	133-153
Chapter	7
ISBN (Print)	9780081003503
ISBN (Electronic)	9780081003510
DOIs	https://doi.org/10.1016/b978-0-08-100350-3.00007-9
Publication status	Published - 2016

Series	Woodhead Publishing Series in Food Science, Technology and Nutrition

Keywords

Context
Expectations
Flavor
Food perception
Multisensory
Priming
Sensory perception

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10.1016/b978-0-08-100350-3.00007-9

Cite this

Multisensory Flavor Priming. / Dijksterhuis, Garmt Bernard.

Multisensory Flavor Perception: From Fundamental Neuroscience Through to the Marketplace. ed. / Betina Piqueras-Fiszman; Charles Spence. Woodhead Publishing, 2016. p. 133-153 (Woodhead Publishing Series in Food Science, Technology and Nutrition).

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review

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Multisensory Flavor Priming

Abstract

Keywords

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