Multisensory Flavor Priming

Garmt Bernard Dijksterhuis

doi:10.1016/b978-0-08-100350-3.00007-9

Multisensory Flavor Priming

Garmt Bernard Dijksterhuis^*

^*Corresponding author af dette arbejde

5 Citationer (Scopus)

Abstract

Flavor is multisensory; several interacting sensory systems-taste, smell, and mouthfeel-together comprise "flavor," making it a cognitively constructed percept rather than a bottom-up sensory one. In this chapter, some of the complications this entails for flavor priming are introduced, along with a taxonomy of different priming situations. In food-related applications of flavor, both bottom-up (sensory) as well as top-down (expectations) processes are at play. Most of the complex interactions that this leads to take place outside the awareness of the perceiving subject. A model is presented where many, past and current, aspects (sensory, surroundings, social, somatic, sentimental) of a (flavor) perception, together result in the perception of a flavor, its liking. or its choice. This model borrows on ideas from priming, situated/embodied cognition, and (food-related) perception.

Originalsprog	Engelsk
Titel	Multisensory Flavor Perception : From Fundamental Neuroscience Through to the Marketplace
Redaktører	Betina Piqueras-Fiszman, Charles Spence
Antal sider	21
Forlag	Woodhead Publishing
Publikationsdato	2016
Sider	133-153
Kapitel	7
ISBN (Trykt)	9780081003503
ISBN (Elektronisk)	9780081003510
DOI	https://doi.org/10.1016/b978-0-08-100350-3.00007-9
Status	Udgivet - 2016

Navn	Woodhead Publishing Series in Food Science, Technology and Nutrition

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10.1016/b978-0-08-100350-3.00007-9

Citationsformater

Multisensory Flavor Priming. / Dijksterhuis, Garmt Bernard.

Multisensory Flavor Perception: From Fundamental Neuroscience Through to the Marketplace. red. / Betina Piqueras-Fiszman; Charles Spence. Woodhead Publishing, 2016. s. 133-153 (Woodhead Publishing Series in Food Science, Technology and Nutrition).

Publikation: Bidrag til bog/antologi/rapport › Bidrag til bog/antologi › Forskning › peer review

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Multisensory Flavor Priming

Abstract

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