@article{c1d7a8da5fdd4952ab83a50debe6e521,
title = "Multi-keyword multi-click advertisement option contracts for sponsored search",
keywords = "Theory, Algorithms, Experimentation, Sponsored search, exotic option, pricing model, revenue analysis",
author = "Bowei Chen and Jun Wang and Cox, {Ingemar Johansson} and Kankanhalli, {Mohan S.}",
year = "2015",
month = sep,
day = "1",
doi = "10.1145/2743027",
language = "English",
volume = "7",
journal = "ACM Transactions on Intelligent Systems and Technology",
issn = "2157-6904",
publisher = "A C M Special Interest Group",
number = "1",
}