Multi-keyword multi-click advertisement option contracts for sponsored search

Bowei Chen; Jun Wang; Ingemar Johansson Cox; Mohan S. Kankanhalli

doi:10.1145/2743027

Multi-keyword multi-click advertisement option contracts for sponsored search

Bowei Chen, Jun Wang, Ingemar Johansson Cox, Mohan S. Kankanhalli

Datalogisk Institut

6 Citationer (Scopus)

Originalsprog	Engelsk
Artikelnummer	5
Tidsskrift	ACM Transactions on Intelligent Systems and Technology
Vol/bind	7
Udgave nummer	1
Antal sider	29
ISSN	2157-6904
DOI	https://doi.org/10.1145/2743027
Status	Udgivet - 1 sep. 2015

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10.1145/2743027

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title = "Multi-keyword multi-click advertisement option contracts for sponsored search",

keywords = "Theory, Algorithms, Experimentation, Sponsored search, exotic option, pricing model, revenue analysis",

author = "Bowei Chen and Jun Wang and Cox, {Ingemar Johansson} and Kankanhalli, {Mohan S.}",

year = "2015",

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doi = "10.1145/2743027",

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T1 - Multi-keyword multi-click advertisement option contracts for sponsored search

AU - Chen, Bowei

AU - Wang, Jun

AU - Cox, Ingemar Johansson

AU - Kankanhalli, Mohan S.

PY - 2015/9/1

Y1 - 2015/9/1

KW - Theory

KW - Algorithms

KW - Experimentation

KW - Sponsored search

KW - exotic option

KW - pricing model

KW - revenue analysis

U2 - 10.1145/2743027

DO - 10.1145/2743027

M3 - Journal article

SN - 2157-6904

VL - 7

JO - ACM Transactions on Intelligent Systems and Technology

JF - ACM Transactions on Intelligent Systems and Technology

IS - 1

M1 - 5

ER -

Multi-keyword multi-click advertisement option contracts for sponsored search

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