Manipulating a stated choice experiment

Mogens Fosgerau; Maria Börjesson

doi:10.1016/j.jocm.2015.09.005

Manipulating a stated choice experiment

Mogens Fosgerau^*, Maria Börjesson

^*Corresponding author for this work

Department of Economics

7 Citations (Scopus)

Abstract

This paper considers the design of a stated choice experiment intended to measure the marginal rate of substitution (MRS) between cost and an attribute such as time using a conventional logit model. Focusing the experimental design on some target MRS will bias estimates towards that value. The paper shows why this happens. The resulting estimated MRS can then be manipulated by adapting the target MRS in the experimental design.

Original language	English
Journal	Journal of Choice Modelling
Volume	16
Pages (from-to)	43-49
Number of pages	7
ISSN	1755-5345
DOIs	https://doi.org/10.1016/j.jocm.2015.09.005
Publication status	Published - 1 Sept 2015

Keywords

C25
C9
Experimental design
JEL C8
Keywords:
Misspecification
Stated choice
Willingness to pay

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10.1016/j.jocm.2015.09.005

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keywords = "C25, C9, Experimental design, JEL C8, Keywords:, Misspecification, Stated choice, Willingness to pay",

author = "Mogens Fosgerau and Maria B{\"o}rjesson",

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AU - Börjesson, Maria

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N2 - This paper considers the design of a stated choice experiment intended to measure the marginal rate of substitution (MRS) between cost and an attribute such as time using a conventional logit model. Focusing the experimental design on some target MRS will bias estimates towards that value. The paper shows why this happens. The resulting estimated MRS can then be manipulated by adapting the target MRS in the experimental design.

AB - This paper considers the design of a stated choice experiment intended to measure the marginal rate of substitution (MRS) between cost and an attribute such as time using a conventional logit model. Focusing the experimental design on some target MRS will bias estimates towards that value. The paper shows why this happens. The resulting estimated MRS can then be manipulated by adapting the target MRS in the experimental design.

KW - C25

KW - C9

KW - Experimental design

KW - JEL C8

KW - Keywords:

KW - Misspecification

KW - Stated choice

KW - Willingness to pay

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DO - 10.1016/j.jocm.2015.09.005

M3 - Journal article

AN - SCOPUS:84943633648

SN - 1755-5345

VL - 16

SP - 43

EP - 49

JO - Journal of Choice Modelling

JF - Journal of Choice Modelling

ER -

Manipulating a stated choice experiment

Abstract

Keywords

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