Manipulating a stated choice experiment

Mogens Fosgerau; Maria Börjesson

doi:10.1016/j.jocm.2015.09.005

Manipulating a stated choice experiment

Mogens Fosgerau^*, Maria Börjesson

^*Corresponding author af dette arbejde

Økonomisk Institut

7 Citationer (Scopus)

Abstract

This paper considers the design of a stated choice experiment intended to measure the marginal rate of substitution (MRS) between cost and an attribute such as time using a conventional logit model. Focusing the experimental design on some target MRS will bias estimates towards that value. The paper shows why this happens. The resulting estimated MRS can then be manipulated by adapting the target MRS in the experimental design.

Originalsprog	Engelsk
Tidsskrift	Journal of Choice Modelling
Vol/bind	16
Sider (fra-til)	43-49
Antal sider	7
ISSN	1755-5345
DOI	https://doi.org/10.1016/j.jocm.2015.09.005
Status	Udgivet - 1 sep. 2015

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10.1016/j.jocm.2015.09.005

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Citationsformater

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abstract = "This paper considers the design of a stated choice experiment intended to measure the marginal rate of substitution (MRS) between cost and an attribute such as time using a conventional logit model. Focusing the experimental design on some target MRS will bias estimates towards that value. The paper shows why this happens. The resulting estimated MRS can then be manipulated by adapting the target MRS in the experimental design.",

keywords = "C25, C9, Experimental design, JEL C8, Keywords:, Misspecification, Stated choice, Willingness to pay",

author = "Mogens Fosgerau and Maria B{\"o}rjesson",

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AU - Fosgerau, Mogens

AU - Börjesson, Maria

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AB - This paper considers the design of a stated choice experiment intended to measure the marginal rate of substitution (MRS) between cost and an attribute such as time using a conventional logit model. Focusing the experimental design on some target MRS will bias estimates towards that value. The paper shows why this happens. The resulting estimated MRS can then be manipulated by adapting the target MRS in the experimental design.

KW - C25

KW - C9

KW - Experimental design

KW - JEL C8

KW - Keywords:

KW - Misspecification

KW - Stated choice

KW - Willingness to pay

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U2 - 10.1016/j.jocm.2015.09.005

DO - 10.1016/j.jocm.2015.09.005

M3 - Journal article

AN - SCOPUS:84943633648

SN - 1755-5345

VL - 16

SP - 43

EP - 49

JO - Journal of Choice Modelling

JF - Journal of Choice Modelling

ER -

Manipulating a stated choice experiment

Abstract

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