Inferring the socioeconomic status of social media users based on behaviour and language

Vasileios Lampos, Nikolaos Aletras, Jens K. Geyti, Bin Zou, Ingemar Johansson Cox

30 Citations (Scopus)

Abstract

This paper presents a method to classify social media users based on their socioeconomic status. Our experiments are conducted on a curated set of Twitter profiles, where each user is represented by the posted text, topics of discussion, interactive behaviour and estimated impact on the microblogging platform. Initially, we formulate a 3-way classification task, where users are classified as having an upper, middle or lower socioeconomic status. A nonlinear, generative learning approach using a composite Gaussian Process kernel provides significantly better classification accuracy (75%) than a competitive linear alternative. By turning this task into a binary classification – upper vs. medium and lower class – the proposed classifier reaches an accuracy of 82%.

Original languageEnglish
Title of host publicationAdvances in Information Retrieval : 38th European Conference on IR Research, ECIR 2016, Padua, Italy, March 20–23, 2016. Proceedings
EditorsNicola Ferro, Fabio Crestani, Marie-Francine Moens, Josiane Mothe, Fabrizio Silvestri, Giorgio Maria Di Nunzio, Claudia Hauff, Gianmaria Silvello
Number of pages7
PublisherSpringer
Publication date2016
Pages689-695
ISBN (Print)978-3-319-30671-1
ISBN (Electronic)978-3-319-30671-1
DOIs
Publication statusPublished - 2016
Event38th European Conference on Information Retrieval - Padua, Italy
Duration: 20 Mar 201623 Mar 2016

Conference

Conference38th European Conference on Information Retrieval
Country/TerritoryItaly
CityPadua
Period20/03/201623/03/2016
SeriesLecture notes in computer science
Volume9626
ISSN0302-9743

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