Abstract
From 1967 to 1968, the Nehru jacket was a popular style of menswear, associated with youth, dissent, and pacifism. By late 1968, it had become unfashionable. One explanation for its demise is that the jacket was a fad, the victim of the fashion cycle. Judgements about those who wore the Nehru jacket, as well as dismissive attitudes towards the sixties, more generally, should also be taken into account when considering its fate. I propose that Anglo-American prose, drama, and poetry has nuanced our impressions of the jacket's vicissitudes as a fashion. The present study focusses on a close analysis of attitudes, values, and motives associated with the Nehru jacket in literature. We see the Nehru jacket portrayed as novelty, pretentious, foolish, anachronistic, and nostalgic. Examination of these portrayals reveals ambivalence about its legacy, and how this ambivalence is connected with ambivalent attitudes towards the era. For these reasons, the Nehru jacket continues to have a mixed reception in the history of fashion.
| Original language | English |
|---|---|
| Title of host publication | Fashioning Culture, Commerce, and Identity |
| Editors | Jacque Lynn Foltyn |
| Number of pages | 15 |
| Place of Publication | Leiden |
| Publisher | Brill |
| Publication status | Accepted/In press - 19 Jul 2019 |
Keywords
- Faculty of Humanities
- Nehru jacket
- 1960s
- Fashion and literature
- Fashion cycles
- Fashion values
- Fashion attitudes
- Fashion motivations