Gone Before It Arrived: The Legacy of the Nehru Jacket in Contemporary Anglo-American Literature

TY - CHAP

T1 - Gone Before It Arrived

T2 - The Legacy of the Nehru Jacket in Contemporary Anglo-American Literature

AU - Langkjær, Michael Alexander

PY - 2019/7/19

Y1 - 2019/7/19

N2 - From 1967 to 1968, the Nehru jacket was a popular style of menswear, associated with youth, dissent, and pacifism. By late 1968, it had become unfashionable. One explanation for its demise is that the jacket was a fad, the victim of the fashion cycle. Judgements about those who wore the Nehru jacket, as well as dismissive attitudes towards the sixties, more generally, should also be taken into account when considering its fate. I propose that Anglo-American prose, drama, and poetry has nuanced our impressions of the jacket's vicissitudes as a fashion. The present study focusses on a close analysis of attitudes, values, and motives associated with the Nehru jacket in literature. We see the Nehru jacket portrayed as novelty, pretentious, foolish, anachronistic, and nostalgic. Examination of these portrayals reveals ambivalence about its legacy, and how this ambivalence is connected with ambivalent attitudes towards the era. For these reasons, the Nehru jacket continues to have a mixed reception in the history of fashion.

AB - From 1967 to 1968, the Nehru jacket was a popular style of menswear, associated with youth, dissent, and pacifism. By late 1968, it had become unfashionable. One explanation for its demise is that the jacket was a fad, the victim of the fashion cycle. Judgements about those who wore the Nehru jacket, as well as dismissive attitudes towards the sixties, more generally, should also be taken into account when considering its fate. I propose that Anglo-American prose, drama, and poetry has nuanced our impressions of the jacket's vicissitudes as a fashion. The present study focusses on a close analysis of attitudes, values, and motives associated with the Nehru jacket in literature. We see the Nehru jacket portrayed as novelty, pretentious, foolish, anachronistic, and nostalgic. Examination of these portrayals reveals ambivalence about its legacy, and how this ambivalence is connected with ambivalent attitudes towards the era. For these reasons, the Nehru jacket continues to have a mixed reception in the history of fashion.

KW - Faculty of Humanities

KW - Nehru jacket

KW - 1960s

KW - Fashion and literature

KW - Fashion cycles

KW - Fashion values

KW - Fashion attitudes

KW - Fashion motivations

M3 - Book chapter

BT - Fashioning Culture, Commerce, and Identity

A2 - Foltyn, Jacque Lynn

PB - Brill

CY - Leiden

ER -