Gør den kommunale kampagne en forskel?

Kasper Møller Hansen, Jens Villiam Hoff

    Abstract

    Departing from an online survey of candidates running for office in the 2009 municipal election campaign in Denmark, it is demonstrated that traditional tools dominated the campaign. Electronic campaign tools (Facebook, Twitter) are primarily used by the younger candidates, and thereby contribute to closing the gap between established candidates and novices. While it can be demonstrated that some traditional as well as electronic campaign tools has an positive effect on candidates’ share of personal votes, the biggest effect is found in the struggle about votes internally in parties. This is expected to lead to a higher degree of personalization of campaigns in the future.
    Original languageDanish
    Title of host publicationKV09 : Analyser af kommunalvalget 2009
    EditorsJørgen Elklit, Ulrik Kjær
    Number of pages22
    Place of PublicationOdense
    PublisherSyddansk Universitetsforlag
    Publication date2013
    Pages137-158
    Chapter8
    ISBN (Print)9788776747268
    Publication statusPublished - 2013
    SeriesUniversity of Southern Denmark Studies in History and Social Sciences
    ISSN1602-5962

    Keywords

    • Faculty of Social Sciences

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