Abstract
To many people, the link between Scandinavia and design is still a familiar story of functionalism and the social democratic welfare states of the twentieth century. But until recently the Scandinavian countries- Denmark, Norway, and Sweden-had not sought to connect themselves with fashion design. This, however, has changed since the turn of the millennium. Present-day government institutions, industry organizations, fashion media, and industry form partnerships that not only give the fashion industry a prominent status in deindustrialized economies, but also potentially change the image of the nations. In this article I unfold what I term the fashion dreams of the Scandinavian countries in order to examine what their experiences tell us-on one hand, the role of fashion for the nation, and on the other hand, the contribution of national governments to the polycentrism of the fashion world.
| Original language | English |
|---|---|
| Journal | Fashion Theory |
| Volume | 15 |
| Issue number | 2 |
| Pages (from-to) | 177-200 |
| Number of pages | 23 |
| ISSN | 1362-704X |
| Publication status | Published - Jun 2011 |