From Design Nations to Fashion Nation? Unpacking Contemporary Scandinavian Fashion Dreams

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Abstract

To many people, the link between Scandinavia and design is still a familiar story of functionalism and the social democratic welfare states of the twentieth century. But until recently the Scandinavian countries- Denmark, Norway, and Sweden-had not sought to connect themselves with fashion design. This, however, has changed since the turn of the millennium. Present-day government institutions, industry organizations, fashion media, and industry form partnerships that not only give the fashion industry a prominent status in deindustrialized economies, but also potentially change the image of the nations. In this article I unfold what I term the fashion dreams of the Scandinavian countries in order to examine what their experiences tell us-on one hand, the role of fashion for the nation, and on the other hand, the contribution of national governments to the polycentrism of the fashion world.

OriginalsprogEngelsk
TidsskriftFashion Theory
Vol/bind15
Udgave nummer2
Sider (fra-til)177-200
Antal sider23
ISSN1362-704X
StatusUdgivet - jun. 2011

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