Abstract
To many people, the link between Scandinavia and design is still a familiar story of functionalism and the social democratic welfare states of the twentieth century. But until recently the Scandinavian countries- Denmark, Norway, and Sweden-had not sought to connect themselves with fashion design. This, however, has changed since the turn of the millennium. Present-day government institutions, industry organizations, fashion media, and industry form partnerships that not only give the fashion industry a prominent status in deindustrialized economies, but also potentially change the image of the nations. In this article I unfold what I term the fashion dreams of the Scandinavian countries in order to examine what their experiences tell us-on one hand, the role of fashion for the nation, and on the other hand, the contribution of national governments to the polycentrism of the fashion world.
Originalsprog | Engelsk |
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Tidsskrift | Fashion Theory |
Vol/bind | 15 |
Udgave nummer | 2 |
Sider (fra-til) | 177-200 |
Antal sider | 23 |
ISSN | 1362-704X |
Status | Udgivet - jun. 2011 |