Abstract
Information asymmetries between producers and consumers exist with respect to nutritional characteristics of foods and beverages. This article aims to analyze firms' methods to supply nutritional information, focusing on 3 specific food industries: breakfast cereals, snacks, and soft drinks. A theoretical model is developed and tested empirically on European firm-level data obtained from company websites. Firms' incentives to provide nutritional information are positively related to their products' healthfulness, to firm size, and to firms' degree of international orientation. These insights may have important implications for the design of regulations to increase efficiency in the supply of nutritional information to consumers.
| Translated title of the contribution | Fødevarevirksomheders økonomiske incitamenter til at give ernæringsinformation til forbrugerne: europæiske morgenmadsprodukt-, snack- og drikkevareproducenter |
|---|---|
| Original language | English |
| Journal | Journal of International Food & Agribusiness Marketing |
| Volume | 25 |
| Issue number | 3 |
| Pages (from-to) | 209-224 |
| Number of pages | 16 |
| ISSN | 0897-4438 |
| DOIs | |
| Publication status | Published - Jul 2013 |
Keywords
- Former LIFE faculty