Translated title of the contribution | Hvordan forklare forbrugeres valg? : En kritik af Theory of Planned Behaviour |
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Original language | English |
Title of host publication | The consumer in society |
Editors | Pål Strandbakken, Jukka Gronow |
Number of pages | 26 |
Place of Publication | Oslo |
Publisher | Abstrakt forlag |
Publication date | 2015 |
Pages | 123-148 |
Chapter | 6 |
ISBN (Print) | 978-82-7935-369-0 |
Publication status | Published - 2015 |
Explaining consumer choice: a critique of the theory of planned behaviour
Jukka Gronow, Lotte Holm
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