Explaining consumer choice: a critique of the theory of planned behaviour

Jukka Gronow, Lotte Holm

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Translated title of the contributionHvordan forklare forbrugeres valg? : En kritik af Theory of Planned Behaviour
Original languageEnglish
Title of host publicationThe consumer in society
EditorsPål Strandbakken, Jukka Gronow
Number of pages26
Place of PublicationOslo
PublisherAbstrakt forlag
Publication date2015
Pages123-148
Chapter6
ISBN (Print)978-82-7935-369-0
Publication statusPublished - 2015

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