Changing Patterns of Media Use across Cultures: A Challenge for Longitudinal Research

Uwe Hasebrink; Klaus Bruhn Jensen; Hilde van den Bulck; Sascha Hölig; Pieter Maeseele

Changing Patterns of Media Use across Cultures: A Challenge for Longitudinal Research

Uwe Hasebrink, Klaus Bruhn Jensen, Hilde van den Bulck, Sascha Hölig, Pieter Maeseele

Department of Communication

14 Citations (Scopus)

Abstract

This article places the 2013 European audience survey in the wider historical context of the ongoing societal appropriation of digital media. To better understand longitudinal changes in the patterns of media use, the article compares the technological, industrial, and cultural factors that, together, shape the observable patterns of media use. Because Internet diffusion does not occur at exactly the same time in all countries, comparisons of audiences across the nine countries of the survey can be interpreted in terms of changes over time. The article, further, reports longitudinal evidence from Belgium, Denmark, and Germany, which sheds additional light on current changes at the country level. Building on these findings, the article finally addresses key challenges for future longitudinal research on media use across cultures.

Original language	English
Journal	International Journal of Communication
Volume	9
Pages (from-to)	435-457
Number of pages	23
ISSN	1932-8036
Publication status	Published - 2015

Keywords

Faculty of Humanities
Internet
diffusion of innovations
media audiences
media repertoires
longitudinal research

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http://ijoc.org/index.php/ijoc/article/view/3452/1303Licence: CC BY-NC-ND

Cite this

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title = "Changing Patterns of Media Use across Cultures: A Challenge for Longitudinal Research",

abstract = "This article places the 2013 European audience survey in the wider historical context of the ongoing societal appropriation of digital media. To better understand longitudinal changes in the patterns of media use, the article compares the technological, industrial, and cultural factors that, together, shape the observable patterns of media use. Because Internet diffusion does not occur at exactly the same time in all countries, comparisons of audiences across the nine countries of the survey can be interpreted in terms of changes over time. The article, further, reports longitudinal evidence from Belgium, Denmark, and Germany, which sheds additional light on current changes at the country level. Building on these findings, the article finally addresses key challenges for future longitudinal research on media use across cultures.",

keywords = "Faculty of Humanities, Internet, diffusion of innovations, media audiences, media repertoires, longitudinal research",

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year = "2015",

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journal = "International Journal of Communication",

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T1 - Changing Patterns of Media Use across Cultures: A Challenge for Longitudinal Research

AU - Hasebrink, Uwe

AU - Jensen, Klaus Bruhn

AU - van den Bulck, Hilde

AU - Hölig, Sascha

AU - Maeseele, Pieter

PY - 2015

Y1 - 2015

N2 - This article places the 2013 European audience survey in the wider historical context of the ongoing societal appropriation of digital media. To better understand longitudinal changes in the patterns of media use, the article compares the technological, industrial, and cultural factors that, together, shape the observable patterns of media use. Because Internet diffusion does not occur at exactly the same time in all countries, comparisons of audiences across the nine countries of the survey can be interpreted in terms of changes over time. The article, further, reports longitudinal evidence from Belgium, Denmark, and Germany, which sheds additional light on current changes at the country level. Building on these findings, the article finally addresses key challenges for future longitudinal research on media use across cultures.

AB - This article places the 2013 European audience survey in the wider historical context of the ongoing societal appropriation of digital media. To better understand longitudinal changes in the patterns of media use, the article compares the technological, industrial, and cultural factors that, together, shape the observable patterns of media use. Because Internet diffusion does not occur at exactly the same time in all countries, comparisons of audiences across the nine countries of the survey can be interpreted in terms of changes over time. The article, further, reports longitudinal evidence from Belgium, Denmark, and Germany, which sheds additional light on current changes at the country level. Building on these findings, the article finally addresses key challenges for future longitudinal research on media use across cultures.

KW - Faculty of Humanities

KW - Internet

KW - diffusion of innovations

KW - media audiences

KW - media repertoires

KW - longitudinal research

M3 - Journal article

SN - 1932-8036

VL - 9

SP - 435

EP - 457

JO - International Journal of Communication

JF - International Journal of Communication

ER -

Changing Patterns of Media Use across Cultures: A Challenge for Longitudinal Research

Abstract

Keywords

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