TY - JOUR
T1 - Changing Patterns of Media Use across Cultures: A Challenge for Longitudinal Research
AU - Hasebrink, Uwe
AU - Jensen, Klaus Bruhn
AU - van den Bulck, Hilde
AU - Hölig, Sascha
AU - Maeseele, Pieter
PY - 2015
Y1 - 2015
N2 - This article places the 2013 European audience survey in the wider historical context of the ongoing societal appropriation of digital media. To better understand longitudinal changes in the patterns of media use, the article compares the technological, industrial, and cultural factors that, together, shape the observable patterns of media use. Because Internet diffusion does not occur at exactly the same time in all countries, comparisons of audiences across the nine countries of the survey can be interpreted in terms of changes over time. The article, further, reports longitudinal evidence from Belgium, Denmark, and Germany, which sheds additional light on current changes at the country level. Building on these findings, the article finally addresses key challenges for future longitudinal research on media use across cultures.
AB - This article places the 2013 European audience survey in the wider historical context of the ongoing societal appropriation of digital media. To better understand longitudinal changes in the patterns of media use, the article compares the technological, industrial, and cultural factors that, together, shape the observable patterns of media use. Because Internet diffusion does not occur at exactly the same time in all countries, comparisons of audiences across the nine countries of the survey can be interpreted in terms of changes over time. The article, further, reports longitudinal evidence from Belgium, Denmark, and Germany, which sheds additional light on current changes at the country level. Building on these findings, the article finally addresses key challenges for future longitudinal research on media use across cultures.
KW - Faculty of Humanities
KW - Internet
KW - diffusion of innovations
KW - media audiences
KW - media repertoires
KW - longitudinal research
M3 - Journal article
SN - 1932-8036
VL - 9
SP - 435
EP - 457
JO - International Journal of Communication
JF - International Journal of Communication
ER -