Antibiotics in France and Italy: A linguistic analysis of policies and practices compared to Danish standards

Abstract

This chapter is a comparative linguistic study that examines the annual European Antibiotic Awareness Day campaign material to prescribers and potential users in three different language societies: Denmark, France, and Italy. The study finds subtle yet distinct differences in terms of addressivity and formality: notably, the Danish campaign addresses their recipients directly and informs them informally. These observations may point to a more direct form of communication in Denmark, which could indicate a more egalitarian relationship. This relationship could be one of the reasons why Danes consume much less antibiotics and struggle much less with less antimicrobial resistance.

Original languageEnglish
Title of host publicationRisking antimicrobial resistance : A collection of one-health studies of antibiotics and its social and health consequences
EditorsCarsten Strøby Jensen, Søren Beck Nielsen, Lars Fynbo
Number of pages20
Place of PublicationLondon
PublisherPalgrave Macmillan
Publication date1 Jan 2018
Pages41-60
Chapter3
ISBN (Print)978-3-319-90655-3
ISBN (Electronic)978-3-319-90656-0
DOIs
Publication statusPublished - 1 Jan 2018

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