Abstract
This chapter is a comparative linguistic study that examines the annual European Antibiotic Awareness Day campaign material to prescribers and potential users in three different language societies: Denmark, France, and Italy. The study finds subtle yet distinct differences in terms of addressivity and formality: notably, the Danish campaign addresses their recipients directly and informs them informally. These observations may point to a more direct form of communication in Denmark, which could indicate a more egalitarian relationship. This relationship could be one of the reasons why Danes consume much less antibiotics and struggle much less with less antimicrobial resistance.
| Original language | English |
|---|---|
| Title of host publication | Risking antimicrobial resistance : A collection of one-health studies of antibiotics and its social and health consequences |
| Editors | Carsten Strøby Jensen, Søren Beck Nielsen, Lars Fynbo |
| Number of pages | 20 |
| Place of Publication | London |
| Publisher | Palgrave Macmillan |
| Publication date | 1 Jan 2018 |
| Pages | 41-60 |
| Chapter | 3 |
| ISBN (Print) | 978-3-319-90655-3 |
| ISBN (Electronic) | 978-3-319-90656-0 |
| DOIs | |
| Publication status | Published - 1 Jan 2018 |