Antibiotics in France and Italy: A linguistic analysis of policies and practices compared to Danish standards

TY - CHAP

T1 - Antibiotics in France and Italy

T2 - A linguistic analysis of policies and practices compared to Danish standards

AU - Kragh, Kirsten A. Jeppesen

AU - Strudsholm, Erling

PY - 2018/1/1

Y1 - 2018/1/1

N2 - This chapter is a comparative linguistic study that examines the annual European Antibiotic Awareness Day campaign material to prescribers and potential users in three different language societies: Denmark, France, and Italy. The study finds subtle yet distinct differences in terms of addressivity and formality: notably, the Danish campaign addresses their recipients directly and informs them informally. These observations may point to a more direct form of communication in Denmark, which could indicate a more egalitarian relationship. This relationship could be one of the reasons why Danes consume much less antibiotics and struggle much less with less antimicrobial resistance.

AB - This chapter is a comparative linguistic study that examines the annual European Antibiotic Awareness Day campaign material to prescribers and potential users in three different language societies: Denmark, France, and Italy. The study finds subtle yet distinct differences in terms of addressivity and formality: notably, the Danish campaign addresses their recipients directly and informs them informally. These observations may point to a more direct form of communication in Denmark, which could indicate a more egalitarian relationship. This relationship could be one of the reasons why Danes consume much less antibiotics and struggle much less with less antimicrobial resistance.

UR - http://Risking Antimicrobial Resistance - A collection of one-health studies of antibiotics and its social and health consequences | Carsten Strøby Jensen | Palgrave Macmillan

U2 - 10.1007/978-3-319-90656-0

DO - 10.1007/978-3-319-90656-0

M3 - Book chapter

SN - 978-3-319-90655-3

SP - 41

EP - 60

BT - Risking antimicrobial resistance

A2 - Strøby Jensen, Carsten

A2 - Beck Nielsen, Søren

A2 - Fynbo, Lars

PB - Palgrave Macmillan

CY - London

ER -