Abstract
The aim of this paper is to present a pragmatic inspired branding method called a value profile, within the theory of cognitive branding. The method is theoretical anchored in Charles S. Peirce's pragmatic theory and can be used to identify the core values of brands and also identify the possible consequences of how these values influence people to purchase products. Moreover, it can be used to analyze the values themselves
| Original language | English |
|---|---|
| Journal | Social Semiotics |
| Volume | 23 |
| Issue number | 4 |
| Pages (from-to) | 561-570 |
| Number of pages | 10 |
| ISSN | 1035-0330 |
| DOIs | |
| Publication status | Published - Sept 2013 |
Keywords
- Faculty of Humanities
- cognitive branding
- semiotic
- value profile,
- pragmatism