A Note on Cognitive Branding and the Value Profile

Torkild Leo Thellefsen; Bent Sørensen; Marcel  Danesi

doi:10.1080/10350330.2013.799010

A Note on Cognitive Branding and the Value Profile

Torkild Leo Thellefsen, Bent Sørensen, Marcel Danesi

Institut for Kommunikation

3 Citationer (Scopus)

Abstract

The aim of this paper is to present a pragmatic inspired branding method called a value profile, within the theory of cognitive branding. The method is theoretical anchored in Charles S. Peirce's pragmatic theory and can be used to identify the core values of brands and also identify the possible consequences of how these values influence people to purchase products. Moreover, it can be used to analyze the values themselves

Originalsprog	Engelsk
Tidsskrift	Social Semiotics
Vol/bind	23
Udgave nummer	4
Sider (fra-til)	561-570
Antal sider	10
ISSN	1035-0330
DOI	https://doi.org/10.1080/10350330.2013.799010
Status	Udgivet - sep. 2013

Emneord

Det Humanistiske Fakultet
Semiotics
brands
branding
value profile
value profiling
values
Charles Sanders Peirce

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10.1080/10350330.2013.799010

http://www.tandfonline.com/doi/abs/10.1080/10350330.2013.799010#.UoYAt2t7yJA

Citationsformater

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abstract = "The aim of this paper is to present a pragmatic inspired branding method called a value profile, within the theory of cognitive branding. The method is theoretical anchored in Charles S. Peirce's pragmatic theory and can be used to identify the core values of brands and also identify the possible consequences of how these values influence people to purchase products. Moreover, it can be used to analyze the values themselves",

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author = "Thellefsen, {Torkild Leo} and Bent S{\o}rensen and Marcel Danesi",

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KW - Faculty of Humanities

KW - Semiotics

KW - brands

KW - branding

KW - value profile

KW - value profiling

KW - values

KW - Charles Sanders Peirce

KW - cognitive branding

KW - semiotic

KW - value profile,

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A Note on Cognitive Branding and the Value Profile

Abstract

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