Is embedding entailed in consumer valuation of food safety characteristics?

TY - JOUR

T1 - Is embedding entailed in consumer valuation of food safety characteristics?

AU - Mørkbak, Morten Raun

AU - Christensen, Tove

AU - Gyrd-Hansen, Dorte

AU - Olsen, Søren Bøye

PY - 2011/10

Y1 - 2011/10

N2 - Consumers' preferences for food safety characteristics are investigated with a particular focus on the existence of an embedding effect. Embedding exists if consumer valuation of food safety is insensitive to scope. We conduct between-attribute external tests for embedding in two choice experiments concerning the value of food safety attributes in minced pork and chicken breasts. We find no evidence of embedding neither when using food safety attributes that are not close substitutes and which exhibit both private and public good characteristics, nor when using food safety attributes that are closer substitutes and which have primarily private good characteristics.

AB - Consumers' preferences for food safety characteristics are investigated with a particular focus on the existence of an embedding effect. Embedding exists if consumer valuation of food safety is insensitive to scope. We conduct between-attribute external tests for embedding in two choice experiments concerning the value of food safety attributes in minced pork and chicken breasts. We find no evidence of embedding neither when using food safety attributes that are not close substitutes and which exhibit both private and public good characteristics, nor when using food safety attributes that are closer substitutes and which have primarily private good characteristics.

U2 - 10.1093/erae/jbr021

DO - 10.1093/erae/jbr021

M3 - Journal article

SN - 0165-1587

VL - 38

SP - 587

EP - 607

JO - European Review of Agricultural Economics

JF - European Review of Agricultural Economics

IS - 4

ER -