Consumer satisfaction with pork meat and derived products in five European countries

TY - JOUR

T1 - Consumer satisfaction with pork meat and derived products in five European countries

AU - Resano, Helena

AU - Perez Cueto Eulert, Federico Jose A

AU - de Barcellos, Marcia D.

AU - Veflen-Olsen, Nina

AU - Grunert, Klaus G.

AU - Verbeke, Wim

PY - 2011/2

Y1 - 2011/2

N2 - This paper investigates consumers' satisfaction level with pork meat and derived products in five European countries. Data were collected through a cross-sectional web-based survey in Belgium, Denmark, Germany, Greece, and Poland during January 2008 with a total sample of 2437 consumers. Data included socio-demographics and questions regarding satisfaction with 27 common pork-based products; classified into fresh pork, processed pork and pork meat products. Satisfaction was evaluated in terms of overall satisfaction, as well as satisfaction with health-giving qualities, price, convenience and taste. Logistic regression analyses showed taste as the main determinant of satisfaction, followed by convenience. Healthfulness is not a significant driver of overall satisfaction. Price influences satisfaction with fresh pork more than with processed products. Tasty pork, easy to prepare and consume, with adequate promotion of its healthfulness, and with a good price/quality relationship appears to be the key factor to satisfy pork consumers.

AB - This paper investigates consumers' satisfaction level with pork meat and derived products in five European countries. Data were collected through a cross-sectional web-based survey in Belgium, Denmark, Germany, Greece, and Poland during January 2008 with a total sample of 2437 consumers. Data included socio-demographics and questions regarding satisfaction with 27 common pork-based products; classified into fresh pork, processed pork and pork meat products. Satisfaction was evaluated in terms of overall satisfaction, as well as satisfaction with health-giving qualities, price, convenience and taste. Logistic regression analyses showed taste as the main determinant of satisfaction, followed by convenience. Healthfulness is not a significant driver of overall satisfaction. Price influences satisfaction with fresh pork more than with processed products. Tasty pork, easy to prepare and consume, with adequate promotion of its healthfulness, and with a good price/quality relationship appears to be the key factor to satisfy pork consumers.

U2 - 10.1016/j.appet.2010.10.008

DO - 10.1016/j.appet.2010.10.008

M3 - Journal article

C2 - 21029759

SN - 0195-6663

VL - 56

SP - 167

EP - 170

JO - Appetite

JF - Appetite

IS - 1

ER -