Big Social Data in Public Health: A Mixed-methods Case Study of Sundhed.dk's Facebook Strategy, Engagement, and Performance

TY - JOUR

T1 - Big Social Data in Public Health

T2 - A Mixed-methods Case Study of Sundhed.dk's Facebook Strategy, Engagement, and Performance

AU - Hansen, Kjeld S.

AU - Mukkamala, Raghava Rao

AU - Hussain, Abid

AU - Grønli, Tor Morten

AU - Langberg, Henning

AU - Vatrapu, Ravi

PY - 2016

Y1 - 2016

N2 - We introduce the notion of "Socially Shared Health Information" (SSHI) referring to the phenomena of users and health organizations explicitly sharing health related information on social media platforms such as Facebook and Twitter. In order to investigate the phenomena of SSHI, in this paper, we present a multi-method case study of the organizational strategies for and user engagement with the Facebook page of the official portal for the public Danish Healthcare Services (Sundheds.dk). We analysed qualitative data in the form of a semi-structured interview with the social media editor of Sundhed.dk and netnographic observations, and quantitative data from the full historic fetch of the official Facebook wall. Our results show a good alignment between the organizational and social media strategies of the public Danish Healthcare Services but point out the lack of domain-specific metrics to measure its efficacy and effectiveness.

AB - We introduce the notion of "Socially Shared Health Information" (SSHI) referring to the phenomena of users and health organizations explicitly sharing health related information on social media platforms such as Facebook and Twitter. In order to investigate the phenomena of SSHI, in this paper, we present a multi-method case study of the organizational strategies for and user engagement with the Facebook page of the official portal for the public Danish Healthcare Services (Sundheds.dk). We analysed qualitative data in the form of a semi-structured interview with the social media editor of Sundhed.dk and netnographic observations, and quantitative data from the full historic fetch of the official Facebook wall. Our results show a good alignment between the organizational and social media strategies of the public Danish Healthcare Services but point out the lack of domain-specific metrics to measure its efficacy and effectiveness.

KW - Big Data Analytics

KW - Health Informatics

KW - New Public Health

KW - Social Media

KW - Sundheds.dk

UR - http://www.scopus.com/inward/record.url?scp=84992437223&partnerID=8YFLogxK

U2 - 10.1016/j.procs.2016.09.046

DO - 10.1016/j.procs.2016.09.046

M3 - Journal article

AN - SCOPUS:84992437223

SN - 1877-0509

VL - 98

SP - 298

EP - 307

JO - Procedia Computer Science

JF - Procedia Computer Science

ER -