What are we eating? Consumer information requirement within a workplace canteen

Sarah Price*, Giampaolo Viglia, Heather Hartwell, Ann Hemingway, Chris Chapleo, Katherine Appleton, Laure Saulais, Ioannis Mavridis, Armando Perez-Cueto

*Corresponding author for this work
    13 Citations (Scopus)

    Abstract

    The workplace is a captive environment where the overall contribution of the meal served could be an important element of the overall diet. Despite growing demand little information is available to aid healthy dish selection. This study identifies information valued by consumers in the UK, Greece, Denmark and France using best-worst scaling. Value for Money, Nutrition and Naturalness are key elements of information that consumers require to be able to make a conscious decision about dish selection in all four countries. Latent class analysis shows that consumers align to one of five cluster groups, i.e., Value Driven, Conventionalists, Socially Responsible, Health Conscious and Locavores. Understanding key information needs can allow food operators to align their service with consumer preferences across different market segments.

    Original languageEnglish
    JournalFood Quality and Preference
    Volume53
    Pages (from-to)39-46
    Number of pages8
    ISSN0950-3293
    DOIs
    Publication statusPublished - 2016

    Keywords

    • Best-worst scaling
    • Consumer
    • Food choice
    • Food information
    • Latent class analysis
    • Workplace canteen

    Fingerprint

    Dive into the research topics of 'What are we eating? Consumer information requirement within a workplace canteen'. Together they form a unique fingerprint.

    Cite this