Was algorithmische Personalisierungsprozesse prägt: Hin zu einer partizipativen Nutzung von algorithmisch personalisierten Medien

Martina Skrubbeltrang Mahnke

Abstract

The following article discusses algorithmic personalization processes in digital media based on their actual practical operation mode. In particular, a theoretical-conceptual framework is developed, which understands algorithmic personalization as a mutual communication process between algorithm and user. Based on an interview study with programmers, users and journalists, the article then examines empirically the general dimensions which shape algorithm-user communication. The article ends with a number of concluding remarks in support of the participatory use of algorithmically personalized media and how these might look like.
Translated title of the contributionHow algorithmic personalization processes are shaped: Towards a participatory use of digital media
Original languageGerman
JournalCommunicatio Socialis
Volume52
Issue number2
ISSN0010-3497
DOIs
Publication statusPublished - 2019

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