The New Model Subject: “Coolness” and the Turn to Older Women Models in Lifestyle and Fashion Advertising

Deborah Jermyn; Anne Jerslev

doi:10.1007/978-3-319-63609-2_13

The New Model Subject: “Coolness” and the Turn to Older Women Models in Lifestyle and Fashion Advertising

Deborah Jermyn, Anne Jerslev

Department of Communication

3 Citations (Scopus)

Abstract

The desirability of youth is a core value long held dear by fashion and lifestyle advertising. Yet numerous recent campaigns by the likes of Lanvin and The Row have been fronted by older women. This chapter examines the implications of this shift for understanding the cultural value that older women can, or cannot, signify at this time in these spheres. Focussing particularly on the 2015 Céline campaign featuring Joan Didion, and the 2017 Pirelli calendar, this chapter argues that crucially the notion of cool is reinscribed across these labels by way of the “edgy” older woman subject, and examines to what extent this challenges (or merely relocates) established norms pertaining to what kinds of bodies warrant our desire and attention.

Original language	English
Title of host publication	Ageing Women in Literature and Visual Culture : Reflections, Refractions, Reimaginings
Editors	Cathy McGlynn, Margaret O'Neill, Michaela Schrage-Früh
Number of pages	18
Place of Publication	Cham
Publisher	Palgrave Macmillan
Publication date	1 Jan 2017
Pages	217-234
ISBN (Print)	978-3-319-63608-5
ISBN (Electronic)	978-3-319-63609-2
DOIs	https://doi.org/10.1007/978-3-319-63609-2_13
Publication status	Published - 1 Jan 2017

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The New Model Subject: “Coolness” and the Turn to Older Women Models in Lifestyle and Fashion Advertising. / Jermyn, Deborah; Jerslev, Anne.

Ageing Women in Literature and Visual Culture: Reflections, Refractions, Reimaginings. ed. / Cathy McGlynn; Margaret O'Neill; Michaela Schrage-Früh. Cham : Palgrave Macmillan, 2017. p. 217-234.

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review

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The New Model Subject: “Coolness” and the Turn to Older Women Models in Lifestyle and Fashion Advertising

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