The Cost of Ignorance: Reputational Mark-up in the Market for Tuscan Red Wines

Business & Economics

• Denomination 100%
• Markups 83%
• Wine 76%
• Ignorance 74%
• Costs 29%
• Product Variety 6%
• Soil 5%
• Prestige 5%
• Price Discrimination 5%
• Relationship Quality 5%
• Quality Standards 5%
• Natural Experiment 5%
• Fixed Costs 5%
• Climate 4%
• Performance 3%
• Monitoring 3%
• Pricing 3%
• Factors 1%