TY - ICOMM
T1 - Reach for the sky
T2 - The sky as sensoric imagery in the digital age
AU - Fausing, Bent
N1 - Artiklen er lagt på Sensoric Image Science page. Se venligst link ovenfor. Udkommer på Palgrave MacMillan og Upress.
PY - 2019/12/6
Y1 - 2019/12/6
N2 - The sky is the perfect metaphor for life. The sky changes colors, shapes and surfaces, then returns quietly but is no longer the same. Everything changes constantly and irreversibly. So does the digital system, but at the same time it is unchanged with connotations like height, excellence and godlike - like the sky. For both reasons the digital systems, platforms and companies can use the sky as an important part of their sensoric imagery, which makes up the brand. The symbolic unity with sky is strong and very imaginative and has great power.
AB - The sky is the perfect metaphor for life. The sky changes colors, shapes and surfaces, then returns quietly but is no longer the same. Everything changes constantly and irreversibly. So does the digital system, but at the same time it is unchanged with connotations like height, excellence and godlike - like the sky. For both reasons the digital systems, platforms and companies can use the sky as an important part of their sensoric imagery, which makes up the brand. The symbolic unity with sky is strong and very imaginative and has great power.
KW - Faculty of Humanities
KW - sky, image, imagery, sensoric, senses, Skype, iCloud, cloud, infinite, brand, branding, metaphor, symbol, digital age, digital, aethetics
KW - image, imagery, sensoric image science, digital, brand, branding, sky, clouds, Skype, iCloud, media, mediaaestehtics, memory, cultural memory, infinite, godlike, hight, excellence
UR - https://www.facebook.com/permalink.php?story_fbid=1023219481361070&id=190312571318436&__tn__=K-R
UR - https://www.academia.edu/41219732/Bent_Fausing_REACH_FOR_THE_SKY._The_Sky_As_Sensoric_Imagery_In_The_Digital_Age._-_Unfinished_Notes
M3 - Net publication - Internet publication
PB - Sensoric Image Science
ER -