Abstract
Denne artikel fokuserer på publikumsmålinger, som har fungeret som mediesfærens ’handelsvaluta’. Den diskuterer forandringer i målingerne og nøjagtigheden af seertal i en tid karakteriseret ved målemetoder i opbrud. Artiklen tager udgangspunkt i en empirisk undersøgelse af målesystemer i forhold til at finde en relation mellem faldende tv-seertal og streaming på baggrund af målestandarterne inden for seertal og webtraffik i Denmark (TV Meter og Gemius). Den argumenterer for, at de nuværende markedsbaserede målesystemer er ude af stand til at opfange et publikum, der i stigende grad ser tv på tværs af medier og platforme, forskudt i tid og on-demand.
This article focuses on audience ratings, which have functioned as the central ‘currency’ informing the media trade. It discusses changes to the production and accuracy of audience ratings at a time when established standards are being challenged. The article departs from an empirical study based on existing systems of audience measurement for television and online activity in Denmark (TV Meter and Gemius), examining the shortcomings of these systems for arriving at similar estimates of the impact of streaming on flow television consumption. It argues that current tracking systems cannot capture increasingly cross-media, time-shifted, mobile, and on-demand audience behavior.
This article focuses on audience ratings, which have functioned as the central ‘currency’ informing the media trade. It discusses changes to the production and accuracy of audience ratings at a time when established standards are being challenged. The article departs from an empirical study based on existing systems of audience measurement for television and online activity in Denmark (TV Meter and Gemius), examining the shortcomings of these systems for arriving at similar estimates of the impact of streaming on flow television consumption. It argues that current tracking systems cannot capture increasingly cross-media, time-shifted, mobile, and on-demand audience behavior.
| Translated title of the contribution | Seertal genovervejet |
|---|---|
| Original language | English |
| Journal | Tidsskrift for Medier, Erkendelse og Formidling |
| Volume | 3 |
| Issue number | 1 |
| Pages (from-to) | 5-29 |
| Number of pages | 25 |
| ISSN | 2245-9855 |
| Publication status | Published - 11 Jun 2015 |
Keywords
- Faculty of Humanities