Abstract
Qualitative research methods derive from the social sciences. Their use in drug utilization research is increasingly widespread, especially in understanding patient and prescriber perspectives.
The main focus in qualitative research is exploration of a given phenomenon in order to get a wider understanding of why and how it appears.
Qualitative research methods build on various theoretical underpinnings/schools of thought.
The same validity and quality criteria cannot be used for both qualitative and quantitative methods.
The main focus in qualitative research is exploration of a given phenomenon in order to get a wider understanding of why and how it appears.
Qualitative research methods build on various theoretical underpinnings/schools of thought.
The same validity and quality criteria cannot be used for both qualitative and quantitative methods.
| Original language | English |
|---|---|
| Title of host publication | Drug Utilization Research: Methods and Applications |
| Number of pages | 11 |
| Publisher | Wiley |
| Publication date | 2016 |
| Pages | 139-149 |
| Chapter | 13 |
| ISBN (Print) | 9781118949788 |
| ISBN (Electronic) | 9781118949740 |
| DOIs | |
| Publication status | Published - 2016 |