Preferences for food safety and animal welare - a choice experiment study comparing organic and conventional consumers

Tove Christensen; Morten Mørkbak; Sigrid Denver; Berit Hasler

Preferences for food safety and animal welare - a choice experiment study comparing organic and conventional consumers

Tove Christensen, Morten Mørkbak, Sigrid Denver, Berit Hasler

Abstract

Food quality attributes such as food safety and animal welfare are increasingly influencing consumers' choices of food products. These attributes are not readily traded in the markets. Hence, stated preference methods have proven to be valuable tools for eliciting preferences for such non-traded attributes. A discrete choice experiment is employed, and the results indicate that consumers in general are willing to pay a premium for campylobacter-free chicken and for improved animal welfare; and they are willing to pay an additional premium for a product containing both attributes. Further, we find that organic consumers have a higher willingness to pay for animal welfare than other consumers, but they are not willing to pay more than conventional consumers when it comes to their willingness to pay for avoiding campylobacter.

Original language	English
Publication date	2006
Number of pages	2
Publication status	Published - 2006
Event	Joint Organic Congress 2006 - Odense, Denmark Duration: 30 May 2006 → 31 May 2006

Conference

Conference	Joint Organic Congress 2006
Country/Territory	Denmark
City	Odense
Period	30/05/2006 → 31/05/2006

Keywords

Former LIFE faculty
Campylobacter

Access to Document

http://orgprints.org/7707/01/organic-conf-qualypreferences.pdf

Cite this

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title = "Preferences for food safety and animal welare - a choice experiment study comparing organic and conventional consumers",

abstract = "Food quality attributes such as food safety and animal welfare are increasingly influencing consumers' choices of food products. These attributes are not readily traded in the markets. Hence, stated preference methods have proven to be valuable tools for eliciting preferences for such non-traded attributes. A discrete choice experiment is employed, and the results indicate that consumers in general are willing to pay a premium for campylobacter-free chicken and for improved animal welfare; and they are willing to pay an additional premium for a product containing both attributes. Further, we find that organic consumers have a higher willingness to pay for animal welfare than other consumers, but they are not willing to pay more than conventional consumers when it comes to their willingness to pay for avoiding campylobacter.",

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author = "Tove Christensen and Morten M{\o}rkbak and Sigrid Denver and Berit Hasler",

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T1 - Preferences for food safety and animal welare - a choice experiment study comparing organic and conventional consumers

AU - Christensen, Tove

AU - Mørkbak, Morten

AU - Denver, Sigrid

AU - Hasler, Berit

PY - 2006

Y1 - 2006

N2 - Food quality attributes such as food safety and animal welfare are increasingly influencing consumers' choices of food products. These attributes are not readily traded in the markets. Hence, stated preference methods have proven to be valuable tools for eliciting preferences for such non-traded attributes. A discrete choice experiment is employed, and the results indicate that consumers in general are willing to pay a premium for campylobacter-free chicken and for improved animal welfare; and they are willing to pay an additional premium for a product containing both attributes. Further, we find that organic consumers have a higher willingness to pay for animal welfare than other consumers, but they are not willing to pay more than conventional consumers when it comes to their willingness to pay for avoiding campylobacter.

AB - Food quality attributes such as food safety and animal welfare are increasingly influencing consumers' choices of food products. These attributes are not readily traded in the markets. Hence, stated preference methods have proven to be valuable tools for eliciting preferences for such non-traded attributes. A discrete choice experiment is employed, and the results indicate that consumers in general are willing to pay a premium for campylobacter-free chicken and for improved animal welfare; and they are willing to pay an additional premium for a product containing both attributes. Further, we find that organic consumers have a higher willingness to pay for animal welfare than other consumers, but they are not willing to pay more than conventional consumers when it comes to their willingness to pay for avoiding campylobacter.

KW - Former LIFE faculty

KW - Campylobacter

M3 - Paper

T2 - Joint Organic Congress 2006

Y2 - 30 May 2006 through 31 May 2006

ER -

Preferences for food safety and animal welare - a choice experiment study comparing organic and conventional consumers

Abstract

Conference

Keywords

Access to Document

Fingerprint

Cite this