Policy Considerations on Facebook: Agendas, Coherence, and Communication Patterns in the 2011 Danish Parliamentary Elections

Arjen van Dalen; Zoltan Fazekas; Robert Klemmensen; Kasper Møller Hansen

doi:10.1080/19331681.2015.1061398

Policy Considerations on Facebook: Agendas, Coherence, and Communication Patterns in the 2011 Danish Parliamentary Elections

Arjen van Dalen, Zoltan Fazekas, Robert Klemmensen, Kasper Møller Hansen

10 Citations (Scopus)

Abstract

Given the importance of issue competition in aWest European context and the growing use of Facebook in elections, this paper studies how politicians use Facebook to shape the campaign agenda.We analyze the issues addressed in 6,388 Facebook posts by candidates in the Danish 2011 parliamentary election. A limited share of Facebook updates is dedicated to issues. The Facebook agenda did not respond to standings in the polls, nor to the media agenda or public agenda. Comparing issue engagement of new candidates and rerunning candidates we find that the Facebook campaign agenda is not simply politics as usual.

Original language	English
Journal	Journal of Information Technology & Politics
Volume	12
Issue number	3
Pages (from-to)	303-324
Number of pages	22
ISSN	1933-1681
DOIs	https://doi.org/10.1080/19331681.2015.1061398
Publication status	Published - 2015

Keywords

Faculty of Social Sciences
issues
political campaign
Agenda setting
automated content analysis
elections
Facebook
individualization

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10.1080/19331681.2015.1061398

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title = "Policy Considerations on Facebook: Agendas, Coherence, and Communication Patterns in the 2011 Danish Parliamentary Elections",

abstract = "Given the importance of issue competition in aWest European context and the growing use of Facebook in elections, this paper studies how politicians use Facebook to shape the campaign agenda.We analyze the issues addressed in 6,388 Facebook posts by candidates in the Danish 2011 parliamentary election. A limited share of Facebook updates is dedicated to issues. The Facebook agenda did not respond to standings in the polls, nor to the media agenda or public agenda. Comparing issue engagement of new candidates and rerunning candidates we find that the Facebook campaign agenda is not simply politics as usual.",

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AB - Given the importance of issue competition in aWest European context and the growing use of Facebook in elections, this paper studies how politicians use Facebook to shape the campaign agenda.We analyze the issues addressed in 6,388 Facebook posts by candidates in the Danish 2011 parliamentary election. A limited share of Facebook updates is dedicated to issues. The Facebook agenda did not respond to standings in the polls, nor to the media agenda or public agenda. Comparing issue engagement of new candidates and rerunning candidates we find that the Facebook campaign agenda is not simply politics as usual.

KW - Faculty of Social Sciences

KW - issues

KW - political campaign

KW - Agenda setting

KW - automated content analysis

KW - elections

KW - Facebook

KW - individualization

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ER -

Policy Considerations on Facebook: Agendas, Coherence, and Communication Patterns in the 2011 Danish Parliamentary Elections

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Keywords

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