In the chapter I argue that focus on place and place-making is crucial when trying to explain differences in language change in two municipalities situated in distinct Danish dialect areas, Vinderup in Western Jutland and Tinglev in Southern Jutland. Quantitative analyses of data from a real time panel study show different patterns of language change among the informants. In the early recordings, the language use in both municipalities contained substantial amounts of dialect features. The new recordings show that there has been a decrease in the use of dialect in Vinderup, whereas there has been a minor increase in Tinglev. Qualitative analyses point to how differences related to place-making processes affect the informants' conceptualization of the perceived relations between language and place in the two municipalities. This affects the informants' metalinguistic awareness and attitudes towards the local dialect which again may explain the different patterns of language change and dialect leveling.