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Nudging consumer behaviour in retail stores: a case study on breakfast cereals
Abdulfatah Adam
Section for Consumption, Bioethics and Governance
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Business & Economics
Alternatives
16%
Cereals
81%
Consumer Behaviour
57%
Cost-effectiveness
48%
Denmark
17%
Energy
13%
Expenses
13%
Experiment
10%
Factors
11%
Food
52%
Global Health
23%
Incentives
18%
Intervention Strategies
22%
Marketing Practices
18%
Nudging
100%
Obesity
39%
Retail Sector
18%
Retail Stores
74%
Retailers
11%
Revenue
36%
Shelf Space
24%
Supermarkets
68%
Welfare Gains
18%