Now or never! The effect of deadlines on charitable giving: Evidence from two natural field experiments

Mette Trier Damgaard, Christina Gravert*

*Corresponding author for this work
    10 Citations (Scopus)

    Abstract

    Do time constraints impact charitable giving? This paper develops a simple model to show how deadlines could affect the propensity to make a charitable donation. We then conduct two field experiments to show empirically the effect of deadlines on charitable giving. About 53,000 prior donors of a large Danish charity received e-mails and text messages with varying deadlines for giving. We find no effect of deadlines on the propensity to give. Instead we observe a “now-or-never” effect; either donations are made immediately or not at all.

    Original languageEnglish
    JournalJournal of Behavioral and Experimental Economics
    Volume66
    Pages (from-to)78-87
    Number of pages10
    ISSN2214-8043
    DOIs
    Publication statusPublished - 1 Feb 2017

    Keywords

    • Avoiding-the-ask
    • Charitable giving
    • Deadline
    • Field experiment
    • Time preference

    Fingerprint

    Dive into the research topics of 'Now or never! The effect of deadlines on charitable giving: Evidence from two natural field experiments'. Together they form a unique fingerprint.

    Cite this