Abstract
Do time constraints impact charitable giving? This paper develops a simple model to show how deadlines could affect the propensity to make a charitable donation. We then conduct two field experiments to show empirically the effect of deadlines on charitable giving. About 53,000 prior donors of a large Danish charity received e-mails and text messages with varying deadlines for giving. We find no effect of deadlines on the propensity to give. Instead we observe a “now-or-never” effect; either donations are made immediately or not at all.
Original language | English |
---|---|
Journal | Journal of Behavioral and Experimental Economics |
Volume | 66 |
Pages (from-to) | 78-87 |
Number of pages | 10 |
ISSN | 2214-8043 |
DOIs | |
Publication status | Published - 1 Feb 2017 |
Keywords
- Avoiding-the-ask
- Charitable giving
- Deadline
- Field experiment
- Time preference