Media effects: Quantitative traditions

Original languageEnglish
Title of host publicationA Handbook of Media and Communication Research : Qualitative and Quantitative Methodologies
EditorsKlaus Bruhn Jensen
Number of pages18
Place of PublicationLondon / New York
PublisherRoutledge
Publication date2012
Edition2.
Pages153-170
Chapter8
ISBN (Print)9780415609661
Publication statusPublished - 2012

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