Measuring Serendipity in the Lab: The Effects of Priming and Monitoring

Toine Bogers, Rune Rosenborg Rasmussen, Louis Sebastian Bo Jensen

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Abstract

While the phenomenon of serendipity has proven to be a popular research topic, the issue of how to measure it effectively still relatively unexplored. We present an exploratory study that contributes to our understanding of this issue by examining the effect of (1) priming people about the concept of serendipity and (2) monitoring participants on how they experience serendipity when searching for information in a controlled environment. Our experiments indicate that it is best to keep such controlled experiments as natural as possible: priming participants about serendipity and monitoring them during their experiments seem to have a negative influence on experiencing serendipity, as they are more likely to induce participants to stay on task instead of exhibiting diverging information behavior.
Original languageEnglish
Title of host publicationProceedings of the iConference 2013
Number of pages4
Place of PublicationIDEALS
PublisheriSchools
Publication date6 Feb 2013
Pages703-706
DOIs
Publication statusPublished - 6 Feb 2013

Keywords

  • serendipity
  • measurement
  • priming
  • monitoring
  • information behavior
  • information retrieval
  • quantitative data analysis

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