Leveraging users as innovators: managing the creative potential of individual consumers

TY - JOUR

T1 - Leveraging users as innovators

T2 - managing the creative potential of individual consumers

AU - Bogers, Marcel

AU - McCarthy, Ian P.

AU - Pitt, Leyland

PY - 2015

Y1 - 2015

N2 - The special issue of the Journal of Engineering and Technology Management focuses on consumer users. Classic examples of user innovation by consumers, includes innovations in skateboarding, windsurfing, and snowboarding products, in which the proprietary offerings of firms are modified and improved upon by consumers, who then freely share these innovations with other consumers. A number of inter-related developments and forces have accelerated the phenomenon of consumers as user innovators. Consumers who innovate represent a tremendous opportunity for firms, while creating an enormous challenge to the firm and threaten its very existence in many ways.

AB - The special issue of the Journal of Engineering and Technology Management focuses on consumer users. Classic examples of user innovation by consumers, includes innovations in skateboarding, windsurfing, and snowboarding products, in which the proprietary offerings of firms are modified and improved upon by consumers, who then freely share these innovations with other consumers. A number of inter-related developments and forces have accelerated the phenomenon of consumers as user innovators. Consumers who innovate represent a tremendous opportunity for firms, while creating an enormous challenge to the firm and threaten its very existence in many ways.

U2 - 10.1016/j.jengtecman.2015.09.001

DO - 10.1016/j.jengtecman.2015.09.001

M3 - Editorial

SN - 0923-4748

VL - 37

SP - 3

EP - 5

JO - Journal of Engineering and Technology Management - JET-M

JF - Journal of Engineering and Technology Management - JET-M

ER -