TY - JOUR
T1 - Green space branding in Denmark in an era of neoliberal governance
AU - Gulsrud, Natalie Marie
AU - Gooding, Saskia
AU - Konijnendijk, Cecil Cornelis
PY - 2013
Y1 - 2013
N2 - City place branding, an entrepreneurial urban development scheme, aims to differentiate cities from their national and international competitors based on strengths and competitive advantage. One such strength is quality urban green space which has been shown to make cities more attractive and liveable places, drawing people and investments to urban centres. Applying a place branding approach, this paper presents the results of a survey of Danish municipalities and their place branding in terms of crafting green city, or environmentally sustainable, profiles. Based on survey responses from both municipal green space and communication staff, an overview is presented of the status of 'green' municipal place branding, with emphasis on branding through green spaces such as parks. Findings show that green concepts such as environmentally sustainable policies as well as biophysical assets such as green spaces are not in focus in municipal place branding campaigns. Moreover, survey results demonstrate that creative professionals and local citizens are the main focus of those municipalities that are branding. There is great potential to emphasize green spaces in municipal placing branding campaigns building on partnerships with the private sector and citizen volunteers.
AB - City place branding, an entrepreneurial urban development scheme, aims to differentiate cities from their national and international competitors based on strengths and competitive advantage. One such strength is quality urban green space which has been shown to make cities more attractive and liveable places, drawing people and investments to urban centres. Applying a place branding approach, this paper presents the results of a survey of Danish municipalities and their place branding in terms of crafting green city, or environmentally sustainable, profiles. Based on survey responses from both municipal green space and communication staff, an overview is presented of the status of 'green' municipal place branding, with emphasis on branding through green spaces such as parks. Findings show that green concepts such as environmentally sustainable policies as well as biophysical assets such as green spaces are not in focus in municipal place branding campaigns. Moreover, survey results demonstrate that creative professionals and local citizens are the main focus of those municipalities that are branding. There is great potential to emphasize green spaces in municipal placing branding campaigns building on partnerships with the private sector and citizen volunteers.
KW - City marketing
KW - Globalisation
KW - Green cities
KW - Parks
U2 - 10.1016/j.ufug.2013.03.001
DO - 10.1016/j.ufug.2013.03.001
M3 - Journal article
SN - 1618-8667
VL - 12
SP - 330
EP - 337
JO - Urban Forestry & Urban Greening
JF - Urban Forestry & Urban Greening
IS - 3
ER -
